BOBBI BROWN
Established in 1991 by celebrated makeup artist Bobbi Brown, this exclusive beauty line includes professional makeup products, colour cosmetics and accessories. Bobbi enables every woman to enhance her unique beauty. With straightforward, easy-to-use cosmetics in timeless hues, all formulated to create a smooth, natural, and healthy appearance.
MATERIALS
› Advertising
› Emails
› POS
› Direct Mail
› Leaflets & Handouts
› Posters
› Store Visuals
› Advertising
› Emails
› POS
› Direct Mail
› Leaflets & Handouts
› Posters
› Store Visuals
SKILLS
› Design & Layout
› Retouching
› Artwork
› Project Management
› Print Management
› Design & Layout
› Retouching
› Artwork
› Project Management
› Print Management
- Hydrating Skincare Brochure
This in-store brochure was produced to promote and advertise the launch of the new skincare range. Whilst only being supplied with individual images of the products sitting on water, I set about retouching and extending the water to give the impression that the products were all sitting on the same shelf. This proved to be quite challenging but rewarding once I saw the end result.
- Hydrating Skincare Brochure
This in-store brochure was produced to promote and advertise the launch of the new skincare range. Whilst only being supplied with individual images of the products sitting on water, I set about retouching and extending the water to give the impression that the products were all sitting on the same shelf. This proved to be quite challenging but rewarding once I saw the end result.
- Hydrating Skincare Brochure
This in-store brochure was produced to promote and advertise the launch of the new skincare range. Whilst only being supplied with individual images of the products sitting on water, I set about retouching and extending the water to give the impression that the products were all sitting on the same shelf. This proved to be quite challenging but rewarding once I saw the end result.
- On Counter Barcode Folder
Each Bobbi Brown counter throughout the UK required access to barcodes for all the products and beauty lessons. The solution was to create a binder which could easily be updated as and when product prices changed. For staff use only, these binders were designed to be easy to use, with distinctive tabbed divider pages to help staff find the required page quickly. As it is used on counter, it was felt that even though it was for staff use, it would be in the public eye so should retain the quality and corporate style of the Bobbi Brown brand.
- Direct Mail
A number of DM's were produced to promote various campaigns and products. These 6pp mailers were sent out to regular Bobbi Brown customers in personalised envelopes.
- Marketing Book Calendar Spring/Summer 2011
A Marketing Book Calendar was produced to help keep staff in the know. The book plotted the launch of specific products against months in the calendar year.
- Beauty Lessons Tips & Techniques Guide
Bobbi Brown launched a campaign to promote 'Beauty Lessons' with a Bobbi Brown Makeup Artist. This was to encourage customers to use Bobbi Brown products and to show them how to use the products in the right way to get the most out of them. This 12pp brochure had a step-by-step guide demonstrating how to recreate different looks.
- Beauty Lessons Tips & Techniques Guide
Bobbi Brown launched a campaign to promote 'Beauty Lessons' with a Bobbi Brown Makeup Artist. This was to encourage customers to use Bobbi Brown products and to show them how to use the products in the right way to get the most out of them. This 12pp brochure had a step-by-step guide demonstrating how to recreate different looks.
- Beauty Lessons Tips & Techniques Guide
Bobbi Brown launched a campaign to promote 'Beauty Lessons' with a Bobbi Brown Makeup Artist. This was to encourage customers to use Bobbi Brown products and to show them how to use the products in the right way to get the most out of them. This 12pp brochure had a step-by-step guide demonstrating how to recreate different looks.
- Beauty Lessons Press Advertising
Ads were featured in some of the most well-known women's magazines including Grazia, OK! and Hello. I worked on numerous advertising campaigns for Bobbi Brown, and dealt directly with the publications. A key part of this was making sure the artwork was set up to publication specifications, ensuring the correct colour profile was used before submitting the files to print via Adsend.