Logo Development & Packaging The Ambre Solaire Kids range of sun protection products was looking faded with old-fashioned imagery doing nothing to attract purchasers. Strict brand guidelines meant I was limited to detail layout changes, but a new illustration was needed to promote the attributes and benefits of the range.
The sailor image was updated with one that was more relevant. And what more natural than to depict two children playing; to convey the products child-proof abilities to withstand even water-based play while promoting the rules of keeping covered. The result is a range of Kids suncare products that are both bright and colourful, are now able to shine among the competition and reinforce the Garnier claim that ‘No-one makes the sun safer’.
Logo Development & Packaging The Ambre Solaire Kids range of sun protection products was looking faded with old-fashioned imagery doing nothing to attract purchasers. Strict brand guidelines meant I was limited to detail layout changes, but a new illustration was needed to promote the attributes and benefits of the range.
The sailor image was updated with one that was more relevant. And what more natural than to depict two children playing; to convey the products child-proof abilities to withstand even water-based play while promoting the rules of keeping covered. The result is a range of Kids suncare products that are both bright and colourful, are now able to shine among the competition and reinforce the Garnier claim that ‘No-one makes the sun safer’.
Logo Development & Packaging The Ambre Solaire Kids range of sun protection products was looking faded with old-fashioned imagery doing nothing to attract purchasers. Strict brand guidelines meant I was limited to detail layout changes, but a new illustration was needed to promote the attributes and benefits of the range.
The sailor image was updated with one that was more relevant. And what more natural than to depict two children playing; to convey the products child-proof abilities to withstand even water-based play while promoting the rules of keeping covered. The result is a range of Kids suncare products that are both bright and colourful, are now able to shine among the competition and reinforce the Garnier claim that ‘No-one makes the sun safer’.