IMPERIAL PRIVATE HEALTHCARE
Imperial College Healthcare NHS Trust, was the UK’s first academic health science centre (AHSC). Consisting of five hospitals across London, each offers private healthcare and are among London’s busiest and most prestigious acute hospitals. Imperial's Lindo Wing maternity ward was recently the birth place of the future king of England.
MATERIALS
› Brand Development
› Brochure
› In-Patient Folders
› Pre-Admission Guides
› Oversized Folder
› Corporate Stationery
› Flyers
› Brand Development
› Brochure
› In-Patient Folders
› Pre-Admission Guides
› Oversized Folder
› Corporate Stationery
› Flyers
SKILLS
› Design & Layout
› Retouching
› Artwork
› Project Management
› Print Management
› Design & Layout
› Retouching
› Artwork
› Project Management
› Print Management
- Brand Development
I developed the rebrand around the premise that ‘Imperial healthcare is a 5-star experience’. The new name of Imperial Private Healthcare was developed alongside the logo, branding and photography all contributing to a suitably high-end result.
A full range of marketing literature was produced with the new style being implemented consistently throughout to achieve the same prestigious feel on everything from letterheads to brochures and signage.
- Brochure
The 12pp brochure was clean and welcoming with nice photography. Spot UV coating was applied to all the photographs to achieve a high-gloss shine. The logo on the cover was foiled to add a touch of prestige.
- Brochure
The 12pp brochure was clean and welcoming with nice photography. Spot UV coating was applied to all the photographs to achieve a high-gloss shine. The logo on the cover was foiled to add a touch of prestige.
- Brochure
The 12pp brochure was clean and welcoming with nice photography. Spot UV coating was applied to all the photographs to achieve a high-gloss shine. The logo on the cover was foiled to add a touch of prestige.
- In-Patient Folder
A number of folders were produced for the Lindo Wing at St Mary's Hospital for patients staying over night. The folder had to be easy to use and tabbed divider pages were used to help the patient find a specific section quickly. The divider pages were printed on a thicker stock to the rest of the pages and the photos had a spot UV coating to enhance the photos.
- Corporate Stationery
The stationery was kept simple and clean with the branding staying consistent across all the materials.