KIEHL'S
Founded as an old-world apothecary in New York’s East Village over 150 years ago; Kiehl's products have been made utilising the finest natural ingredients in unique formulations and are recognised all over the world. Kiehl’s brand is characterised by a quirky and humorous style.
MATERIALS
› New Store Launch
› Window Display
› Packaging
› Handout Card
› Posters
› New Store Launch
› Window Display
› Packaging
› Handout Card
› Posters
SKILLS
› Design & Layout
› Artwork
› Design & Layout
› Artwork
- Kiehl's New Store Launch – Logo
A logo and concept was developed to advertise the prestigious launch of Kiehl's new store in Brighton. A look and feel was produced around the seaside tradition of Brighton rock.
The logo was created to mimic the end of a rock sweet with the Kiehl's 'K' included. Actual Rock sweets were produced, with the logo running through them for the store launch.
- Handout Card
The striped yellow and magenta background was created to follow the rock theme. This was very bold and prominent, and attention-grabbing.
- Store Window Graphics
The striped background theme was rolled out across shop windows, whilst behind the scenes the store was being prepared for opening.
- Limited Edition Product Label
Their top selling product was given a limited edition label stylised in the same way for the launch. This limited edition was so popular that it continued to be used long after the store opening.