Laura Bazille – Portfolio

LANCOME

Lancome Paris is a French luxury perfumes and cosmetics house that distributes products internationally. Owned by L'Oreal since 1964, Lancome is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices.

MATERIALS
›  Advertising
›  Direct Mail
›  Brochures
›  Web Banners
›  Emails
›  Packaging
›  Leaflets & Handouts
›  Gift Tags

SKILLS
›  Design & Layout
›  Retouching
›  Artwork
›  Project Management

Packaging - Bag Sleeve
This sleeve was produced for the Men's Lancome range, so I kept the design simple and fresh to appeal to a male audience. I wanted to make the sleeve stand out and look very different to the womens products that would be sharing the shelf space.

I designed the cutter guide, working with the printer, to make sure it fit neatly around the shape of the bag, and was easy to put on the bag, but not so loose that it would slip off.

Foundation Booklet
This 4pp booklet was created exclusively for Selfridges customers' to mark an event in store. I wanted the foundation bottle and makeup textures to stand out and I felt a dark background worked best. The booklet was printed on a glossy stock to give it that luxurious feel.

GWP Campaigns
I worked on a variety of GWP campaigns for Lancome, I produced numerous POS elements, handout cards, brochures and adverts. Sometimes we designed and produced the primary visuals, on other occasions we had to work with supplied imagery, this was campaign and store dependent. We produced these campaigns for a wide variety of different retail chains, department stores and independent shops, and of course they all had their own demands, especially when it came to using their logo.

GWP Visual Concepts
I worked closely with the photographer and client to achieve these product shots. The 'sweet' jar visual was tricky as the client wanted to show all of the products, and it had to look like the products were falling out of the jar so we had to get all the products in the right position and then take the shot quickly before they all fell over. Both visuals required a significant amount of retouching, especially the glass jar which had a lot of reflections and finger marks.

During the Harrods shoot, I advised the client on the best way to display the products. We played around with different coloured backgrounds and decided that black and white worked best with the products and bag giving the brand the prestigious feel it needed for Harrods.